The Economics of Advertisements

Advertisements is not an uncommon thing of today. We find it on all kinds of media and also in the very close proximity of our houses, on walls, buildings etc.


[Read about this ad here]

The business houses are not stingy in providing free goods along with the goods and services they supply. Do they have an impact on the choices, we, the consumers make? Do these advertisements affect our choices?

A research done by Montague, a neuroscientist, stated that the brand overrode the actual quality of the product.

To see if there is a high dependence between our choices and advertisements, read more here.